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Craft &
Graft

With love from the North

Hello I'm Zak. Creative Director and Creative Lead. Schooled in the agencies of London and tested in-house for the last five years. With proven experience building brands, leading creative teams and connecting brand expression with customer experience. I create work that speaks to real people through genuine insight. Work that’s fun, work that sells and work that simply, works.

More about me

More about me

Let's chat

Let's chat

Selected Work

Global Identity

Speedo

Global Identity

Speedo

Relaunching an iconic brand

Speedo

Aye Y'Can

Endura

Aye Y'Can

Endura

Aye Y'Can

Endura

Large outdoor wall mural split vertically: a weathered pink field on the left and a pale concrete panel on the right bearing “AVANT GALLERY” in bold black at top and “Emma Carter – Reflections in Colour 5th December – 12th January” at bottom, set above a city pavement.

Guinness Clear

Guinness

Large outdoor wall mural split vertically: a weathered pink field on the left and a pale concrete panel on the right bearing “AVANT GALLERY” in bold black at top and “Emma Carter – Reflections in Colour 5th December – 12th January” at bottom, set above a city pavement.

Guinness Clear

Guinness

Large outdoor wall mural split vertically: a weathered pink field on the left and a pale concrete panel on the right bearing “AVANT GALLERY” in bold black at top and “Emma Carter – Reflections in Colour 5th December – 12th January” at bottom, set above a city pavement.

Make it a night to remember

Guinness

Person wearing black clothing carrying a black tote bag with a green globe-like geometric symbol, standing against a concrete wall in sunlight and shadow.

Fastskin

Speedo

Person wearing black clothing carrying a black tote bag with a green globe-like geometric symbol, standing against a concrete wall in sunlight and shadow.

Fastskin

Speedo

Person wearing black clothing carrying a black tote bag with a green globe-like geometric symbol, standing against a concrete wall in sunlight and shadow.

Fastskin

Speedo

Corner Collection

Endura

Corner Collection

Endura

Corner Collection

Endura

Great Lengths

Speedo

Great Lengths

Speedo

Great Lengths

Speedo

Large outdoor wall mural split vertically: a weathered pink field on the left and a pale concrete panel on the right bearing “AVANT GALLERY” in bold black at top and “Emma Carter – Reflections in Colour 5th December – 12th January” at bottom, set above a city pavement.

Go All In

Pepsi

Large outdoor wall mural split vertically: a weathered pink field on the left and a pale concrete panel on the right bearing “AVANT GALLERY” in bold black at top and “Emma Carter – Reflections in Colour 5th December – 12th January” at bottom, set above a city pavement.

Go All In

Pepsi

Large outdoor wall mural split vertically: a weathered pink field on the left and a pale concrete panel on the right bearing “AVANT GALLERY” in bold black at top and “Emma Carter – Reflections in Colour 5th December – 12th January” at bottom, set above a city pavement.

Go All In

Pepsi

The lot

Agency
Agency
Agency
Brand
Brand
Brand

Who?

Zak Loney

A seasoned Creative Director with over 25 years experience spanning global agencies, in-house studios, and brand consultancy.

Find out more, as they say

Find out more, as they say